Starlink in the Sky
American Airlines just wired up more than 500 planes with Starlink.
More Wi-Fi.
Less lag.
The connection is direct from space now. It changes the game for passengers stuck at 35,000 feet scrolling through nothing but buffering wheels. Finally, they can actually work or watch a movie without praying for a good signal. It’s fast. It’s real.
Chasing Whales in Alaska
Alaska is a bucket-list spot.
People fly halfway across the world to see a whale breach. MSC Cruises knows this.
Instead of just pumping more tourists onto boats, they are using their first season as a lab. A literal one. They are mapping wildlife corridors with marine scientists on deck. If the water is thick with orcas, the ship changes course. Or slows down. It is a delicate dance, trying to respect the ocean’s residents while keeping the deck crowded with camera-wielding tourists.
Exploring how marine science can guide operations isn’t just good PR, it’s survival for the industry’s image.
The Booking Tug-of-War
Hotels have been begging us to book directly for ten years.
Look at Hilton. Marriott. Hyatt.
They promised lower rates. Better loyalty points.
And yet, online travel agents still hold the same slice of the pie as they did back then.
The chains did win the economics. Commissions dropped. Contracts tightened. But travelers are creatures of habit, or maybe just creatures of convenience. They still book through the apps. The money flows, but the loyalty remains iffy.
Accor’s Leader Stays (For Now)
Sébastien Bazin runs Accor. He isn’t stepping down in 2025, or 2026. The retirement clock says 2028.
Except, the board is hunting for a successor right now. Bazin might leave early if they find “the right person.” Sounds efficient? Shareholders think it’s rude.
Over 40 percent of them voted against his pay. A strong no. The message was loud and clear. You can keep your job, Bazin, but we are not happy about what you get paid for it.
Speed Run to Booking?
Expedia teamed up with IShowSpeed.
Of course they did.
Creator marketing used to be an experiment. A wild shot in the dark. Now, it’s core strategy for travel brands. But here is the catch: nobody really knows if the millions of impressions actually turn into booked rooms.
It’s all noise and likes.
The view is flashy, the energy is high.
